Mobilink launches SMS based service to support fight against polio

Written by Bilal Sarwari | February 19, 2010 | 0

Mobilink, Pakistan’s market leader in cellular services and part of Orascom Telecom Holding has reiterated its commitment to eradicate polio from the country by launching today an SMS based service to assist the Polio Control Cell (PCC) in tracking missed areas and children.

Through this SMS service, Mobilink subscribers will be able to report areas and children where the polio immunization teams have not reached. Users will be able to call the teams to their doorstep by typing POLIO and sending the text to ‘7654’ from the 17th to 19th of February. The sender will be contacted by the Polio Control Cell to ensure that the respective health authorities immunize the missed children. Initiated by Mobilink under its Corporate Social Responsibility (CSR) umbrella, the SMS is a free service and no charges apply for sending messages to the 76574 within hours of the launch of the service, thousand of Mobilink users contacted the PCC for immunization Addressing media at the Polio control cell in Islamabad today, Federal Health Minister Makhdoom Shahabuddin made special mention of Mobilink’s 7654 service to assist the Polio Control Cell. The Minister personally tested the Mobilink 7654 service on the spot and expressed his satisfaction upon receiving instant confirmation SMS indicating on behalf of PCC.

Mobilink’s role was also acknowledged by Prime Minister Yusuf Raza Gilani at the launch of the first 2010 Anti-Polio campaign held at the PM House earlier this week. “In the current round, the country’s largest mobile operator Mobilink, is helping us track and reach missed children. Now parents can send a text message reporting missed areas for children to the national polio control cell and a polio team will be dispatched to their homes within one hour,” Gilani said.

“We need to replicate the spirit of volunteerism exhibited in the anti polio drive and areas as well. This is an excellent model of collaboration at a national scale between different organizations however diverse in fighting a common enemy – disease and disability,” Gilani added.

In addition to this service, Mobilink has also committed to create awareness by sending public service messages to more than 8 million subscribers in districts that have been identified as high-risk by the Polio Eradication Fraternity. Last year, Mobilink joined hands with Ministry of Health and other partner organizations of the Polio Eradication Fraternity to reach out to millions of parents in select high-risk zones across Pakistan. In addition to Mobilink, NADRA, Pakistan Post, Pakistan Motorways Police, Traffic Police in major cities, and major media outfits are working with the Anti-Polio fraternity to make 2010 the last year for polio in Pakistan.

About Mobilink:

Mobilink, a subsidiary of the Orascom Telecom Group, is Pakistan’s leading cellular and Blackberry service provider. Mobilink maintains market leadership through cutting-edge, integrated technology and the country’s largest voice and data network with over 7,800 cell sites covering more than 10,000 locations. Housing Pakistan’s largest distribution and contact centre networks and an unparalleled 6,500 kilometers fiber optic backbone, Mobilink has invested, to date, over US $2.5 billion and provides uninterrupted countrywide connectivity, unmatched customer services and international roaming in over 130 countries. As a responsible corporate citizen, in addition to ensuring employee well-being, Mobilink aims to support education and health initiatives, protect the environment and promote sustainable business practices. It also offers a range of products and services dedicated to enhance access to information. The company is also the official Telecom service provider for the Pakistan Cricket Board.

Company information please visit: www.mobilinkgsm.com

For further information:

Rizwan Shah

SHAMROCK Communications (Pvt) Ltd

Cell: 0305-5740715

Written by Bilal Sarwari

Hello everyone, I am Bilal Sarwari owner of your favorite website PakTelecom, I start this website in 2008, at that time I have very less knowledge of internet it was initial stages of my career, blogging is not my full time job its my hobby and in free time i love to share my thoughts views ideas about Pakistan Telecommunication. The purpose of this platform is not to share telecom news only but I also prefer to solve people day to day problem related to telecom. Please feel free to contact me if you have any question feedback or any suggestion, I always response to every email.

View all posts by Bilal Sarwari →