I have been receiving emails regarding the recently introduced Mobilink Jazz Jazba logo being copied from somewhere. According to the emails, the logo looks like Zagora logo (image below) and Jazz Jazba logo is also created using the same tutorial. The logo is not a copy, its just on the same pattern. Have you ever heard of typography and logo design? Typography is the art and technique of arranging type, type design, and modifying type glyphs. This technique is often used by Graphic designers to design cool graphics. Following is the Zagora logo.
Having said that, I think that any company needs to develop it’s own brand, and which includes image, logo, etc. Mobilink clearly failed to do so. Instead they copied the idea from some other site and launched it. It’s not hard to have a reasonably priced good logo. There are a lot of designers in Pakistan who could have done this for less than PKR 5000/-. But Mobilink did not bother to make any efforts to develop their own unique brand. Its very obvious that when you copy someone else’s idea, both lose uniqueness no matter you are targeting different markets. Have look at Jazz Jazba logo.
This causes a bad affect on Mobilink’s reputation. I think they should change the logo immediately and this time use some ‘out of the box’ technique so that no controversy arises.