Amazon.com runs one of the most well-established affiliate programs online. It’s free to join and easy to set up. However only a fraction of affiliates make significant income. To boost your sales and earnings, try these tips.
Build Your Reputation First
No one will rely on the product recommendations of someone they don’t trust. If you want people to buy the Amazon products you advertise, you have to persuade them that you are an authority on your subject. Begin by writing great content for your site. Focus on useful articles that have no obvious commercial benefit to you, just informative. You may even want to put off selling Amazon products until your reputation is more or less established after numerous articles and positive feedback from visitors. Once you have demonstrated your expertise in your niche, it becomes easier to convince people to buy products through your site.
Write Honest and Helpful Reviews
When the time comes to publish reviews, give it your best. You want to convince people that you have personally tried or viewed the item. You want to give them insights they wouldn’t get from a product description. Explain the pros and cons, who the product is suited for, its overall value, etc. Don’t try to sell a product too hard as it could affect your credibility. No matter how awesome a product may be, it can’t be for everyone. Let your readers decide whether or not it’s for them.
Use a Variety of Links, Buttons and Widgets
Have you heard of the term “banner blindness”? People habitually ignore the most obvious banners and ads on the Web. If you get a low product conversion, it could be that people turn a blind eye to your Amazon ads. Use a combination of plain text links, widgets and buttons (without cluttering your site). Some will get a better response than others, so experiment.
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Use Different Tracking IDs.
It’s important for the Amazon affiliate to know which links and which pages generate the most income. Unfortunately, Amazon doesn’t offer much detail as far as clicks and referrals go. One way to analyze your data better is with the use of tracking IDs. You are allowed multiple tracking IDs in the same user account. Just create a unique ID for each website or page that you want to track. To do this, log in to your Amazon affiliate account, click “manage” on the left menu and click “Add Tracking ID.”
Advertise Higher-Priced Items for Bigger Profits
Amazon gives only small commissions per sale, starting at 4%. If you want bigger earnings, you need to sell more expensive items– a hundred dollars and up. If this doesn’t suit your niche – for example, if you sell mostly books – your only alternative is to recommend a lot more items. But beware of overdoing this. You don’t want Google or your visitors to see over-commercialization or spamming in your site.
Affiliate marketing won’t make you rich overnight. But with zero startup costs, a solid reputation and a broad range of products to choose from, there’s no reason to pass up Amazon’s affiliate program. Do your homework and wait for that paycheck.
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Article contributed by Blog Lady, freelance writer and niche marketer. Visit www.bloglady.net for more tips on Internet marketing, Facebook and social media, software reviews, blogging and more.