Websites have become part and parcel of the communication tools that companies and small businesses need in order to be successful. These websites are available in different designs making it possible to select the one that is functional and can easily attract your target audience. Although majority of websites are designed by professionals web designers, in some cases they can be done as DIY project by people that have some skill in design. Nevertheless, if you are looking to grow your business through your website then investing in adequate branding as well as design should be a priority.
Design and branding of websites is important as it is the first contact through which most of your customers will interact with the business. They will likely form their initial impression of your products or services on offer from what they see, making it vital to invest in these two services. Apart from being their first contact, an appealing website that is accompanied by relevant content will keep current and new visitors coming back for more, leading to sales. Furthermore, consistent branding allows you to be unique so that the target audience can easily identify with it even when used on other communication tools apart from the website. Depending on the uniqueness of the website design or even branding, the website can even become a trendsetter in your industry.
Although website design as well as branding cannot be underestimated, it is vital that it is done in an effective manner so that it helps in the achievement of your business goals. Some of the things to have in mind when starting out on design as well as branding of websites includes:
- Competitor analysis
Browsing through websites that offer similar services as your proposed website can help in gathering ideas for design work and banding. Take note of the tools as well as features that they offer on their sites to pick out those relevant to your audience. However, it is important to avoid copying of layouts and using them as part of your website.
- Design audit
Carrying out an audit on an existing website design is a good way of finding new ways to change it so that it meets the needs of the target audience. On the other hand, if it is a new website, then having a team to discuss areas that need to be emphasized on in terms of branding will go a long way in meeting your business goals. The final design layout of the website should accurately reflect the brand while appealing to the audience being targeted.
- Minimal clutter
Keep things simple when it comes to design or even branding of websites as it allows users to browse through easily. Intuitive navigation is the best way to go, so ensure that the pages as well as tabs are organized in a logical manner for the benefit of your users. In addition, seek a second opinion on the final outlook of the site to make sure that it is user friendly.